Difference between revisions of "Marketing"

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== General ==
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== PR ==
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* [http://customer.io/learn-to-write-better-emails.html How to write emails people actually want to read]
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* [https://segment.io/academy/email-is-the-easiest-way-to-improve-retention Email: The Easiest Way to Improve Retention]
 +
 
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* [http://www.bothsidesofthetable.com/2011/08/14/teachable-moments-in-pr-crisis-management/ What Startups Can Learn About PR and Crisis Management]
 +
 
 +
 
 +
* [http://sivers.org/hi Human Intervention as a Competitive Advantage] - But by removing all human contact, they’re making their app less valuable, so that they’ll never get big enough for it “how does it scale?” to matter.
 +
 
 +
=== Online ===
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* [http://www.google.com/business/placesforbusiness/ Google Places]
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* [http://www.yelp.com/edinburgh Yelp]
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* [http://www.qype.co.uk/ Qype]
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* [http://www.yell.com/ Yell]
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* [http://www.thomsonlocal.com/ Thompson Local]
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* Facebook
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* Twitter
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* Pinterest
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* etc.
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=== Networking ===
 +
 
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* http://samuelmullen.com/2012/08/the-introverts-networking-survival-guide/
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* http://www.bgateway.com/events?search=Edinburgh
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* [http://www.bniscotland.co.uk/ Business Networking Scotland South & East]
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* [http://www.business-events.org.uk/ Business Events Finder]
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* http://www.meetup.com/Edinburgh-Entrepeneurs-Coffee-Success-Club/
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* http://steveblank.com/2013/08/12/how-to-get-meetings-with-people-too-busy-to-see-you/
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* http://onethingnew.com/index.php/work/433-how-i-learned-to-work-a-room-and-you-can-too [https://news.ycombinator.com/item?id=6738734]
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=== Public speaking ===
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* [http://speaking.io/ speaking.io] - Tips for Public Speaking [https://news.ycombinator.com/item?id=7059303]
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== Online ==
 
* [https://news.ycombinator.com/item?id=8004272 Marketing your startup: What's on your checklist?]
 
* [https://news.ycombinator.com/item?id=8004272 Marketing your startup: What's on your checklist?]
  
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* http://en.wikipedia.org/wiki/Online_presence_management
 
* http://en.wikipedia.org/wiki/Online_presence_management
 +
 
* http://en.wikipedia.org/wiki/E-Marketing_Collateral
 
* http://en.wikipedia.org/wiki/E-Marketing_Collateral
 +
  
 
=== Inbound marketing ===
 
=== Inbound marketing ===
 
* https://en.wikipedia.org/wiki/Inbound_marketing
 
* https://en.wikipedia.org/wiki/Inbound_marketing
  
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* [http://inbound.org/ - Inbound.org] - We're a community of inbound marketers. Share and discuss the best content and new marketing ideas, find interesting events and jobs, build your professional profile and become a better marketer together.
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* [http://inbound.org/ Inbound.org] - We're a community of inbound marketers. Share and discuss the best content and new marketing ideas, find interesting events and jobs, build your professional profile and become a better marketer together.
 +
 
  
 
* [https://www.youtube.com/watch?v=5lJMIc9qsjI Inbound Marketing IS the New SEO - Facts, Figures & Data]
 
* [https://www.youtube.com/watch?v=5lJMIc9qsjI Inbound Marketing IS the New SEO - Facts, Figures & Data]
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 +
  
 
* http://www.peterjthomson.com/2011/06/how-to-choose-tagline-for-tech-startup.html
 
* http://www.peterjthomson.com/2011/06/how-to-choose-tagline-for-tech-startup.html
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* http://www.bizcommunity.com/Article/196/423/116990.html
 
* http://www.bizcommunity.com/Article/196/423/116990.html
  
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== Networking ==
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See also [[Search#SEM/SEO]]
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* http://samuelmullen.com/2012/08/the-introverts-networking-survival-guide/
 
  
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== Pitch ==
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* [http://unbounce.com/landing-pages/checklist/ A 50-Point Checklist For Creating The Ultimate Landing Page]
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* https://en.wikipedia.org/wiki/Elevator_pitch
 
  
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* [http://venturebeat.com/2012/10/06/youve-got-a-problem/ If you can’t explain what you do in one paragraph, you’ve got a problem]
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* http://en.wikipedia.org/wiki/Creative_strategies_in_advertising
  
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* http://www.forbes.com/sites/quora/2013/10/23/what-should-be-in-a-pitch-deck/
 
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* http://www.pitchenvy.com/
 
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* http://bestpitchdecks.com/
 
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* https://news.ycombinator.com/item?id=6931130
 
  
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* http://www.aaronkharris.com/advice-on-pitching [https://news.ycombinator.com/item?id=8174509]
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* http://priceonomics.com/the-content-marketing-handbook/ [https://news.ycombinator.com/item?id=10706228]
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* [http://www.thedailymuse.com/entrepreneurship/finding-your-voice-with-the-media-how-to-pitch-a-journalist/ Finding Your Voice With the Media: How to Pitch a Journalist]
 
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* https://www.dotdotdot.me/Luke-Meyer/Pitch-Your-Thing-To-Journalists---PR-101
 
  
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== Online ==
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* https://moz.com/beginners-guide-to-content-marketing
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* [http://unbounce.com/landing-pages/checklist/ A 50-Point Checklist For Creating The Ultimate Landing Page]
 
  
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* http://en.wikipedia.org/wiki/Creative_strategies_in_advertising
 
  
 
* [http://www.aboutus.com/ AboutUs] - Give your facts, feedback, and opinions on websites, businesses, people, places, things, and more.
 
* [http://www.aboutus.com/ AboutUs] - Give your facts, feedback, and opinions on websites, businesses, people, places, things, and more.
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* [http://www.itdonut.co.uk/it-support-directory/scotland IT Support Directory: Scotland | IT Donut]
 
* [http://www.itdonut.co.uk/it-support-directory/scotland IT Support Directory: Scotland | IT Donut]
  
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== Business cards ==
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* http://www.slideshare.net/prezly/visual-guide-to-selling-software-as-a-service-by-prezly [https://news.ycombinator.com/item?id=8267558]
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* https://peerfly.com/advertisers.php
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* https://www.clickbank.com/
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 +
=== Google Ads ===
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* https://www.google.co.uk/ads/
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* https://www.google.co.uk/adwords/
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* http://www.google.co.uk/grants/apply.html - grants for non-profir ads
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 +
=== Facebook ===
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* https://www.facebook.com/business/
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* [https://business.facebook.com/ Business Manager] - Manage your advert accounts, Pages, apps and the people who work on them
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* [https://www.facebook.com/business/help/113163272211510 Business Manager Basics]
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* https://www.facebook.com/FacebookMarketingUK/posts/849177111848305 - Facebook advertising links
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* YouTube: [https://www.youtube.com/watch?v=U8bpSTWFWa4 Genearting Seller Leads Using Facebook Advertising] - creating an ad
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* [https://www.facebook.com/business/news/lead-ads Lead Ads] - get info from customers
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* [https://www.facebook.com/business/help/1598907360340114 Dynamic Product Ads] - selling items in ads
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** http://techcrunch.com/2015/10/12/facebook-commerce-updates/
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* http://www.sketchdeck.com/blog/we-tested-48-facebook-ads-to-bust-6-marketing-myths/ [https://news.ycombinator.com/item?id=11529454]
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=== Bespoke ===
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* https://github.com/bespoke-surf/bespoke - Open Source Personalized Marketing Platform. Combining best parts of Mailchimp, Kalviyo's automation, Substack's newsletter and Typeform for surveys.
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 +
== Stationery ==
 +
=== Business cards ===
 
* http://en.wikipedia.org/wiki/Business_card
 
* http://en.wikipedia.org/wiki/Business_card
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 +
* https://medium.com/@matteoc/an-unexpected-social-trick-i-learned-running-out-of-business-cards-at-the-worst-time-ca57272286db [https://news.ycombinator.com/item?id=10633166]
 +
  
 
  (UK)
 
  (UK)
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* http://www.puttyprint.co.uk/categories.php?cat=Business+Cards
 
* http://www.puttyprint.co.uk/categories.php?cat=Business+Cards
 
* http://www.optimalprint.co.uk/business/business-cards
 
* http://www.optimalprint.co.uk/business/business-cards
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 +
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* https://www.banana-print.co.uk
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Edinburgh;
 
Edinburgh;
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* http://bizcardmaker.com/
 
* http://bizcardmaker.com/
  
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== Letterheads ==
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=== Letterheads ===
 
* https://en.wikipedia.org/wiki/Letterhead
 
* https://en.wikipedia.org/wiki/Letterhead
 +
 
* https://en.wikipedia.org/wiki/Compliments_slip
 
* https://en.wikipedia.org/wiki/Compliments_slip
  
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* https://help.libreoffice.org/Common/Letter_Wizard_-_Letterhead_layout
 
* https://help.libreoffice.org/Common/Letter_Wizard_-_Letterhead_layout
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== Public speaking ==
 
−
* [http://speaking.io/ speaking.io] - Tips for Public Speaking [https://news.ycombinator.com/item?id=7059303]
 
−
 
−
== PR ==
 
−
* [http://sivers.org/hi Human Intervention as a Competitive Advantage] - But by removing all human contact, they’re making their app less valuable, so that they’ll never get big enough for it “how does it scale?” to matter.
 
−
 
−
* [http://customer.io/learn-to-write-better-emails.html How to write emails people actually want to read]
 
−
* [https://segment.io/academy/email-is-the-easiest-way-to-improve-retention Email: The Easiest Way to Improve Retention]
 
−
 
−
* [http://www.bothsidesofthetable.com/2011/08/14/teachable-moments-in-pr-crisis-management/ What Startups Can Learn About PR and Crisis Management]
 

Latest revision as of 21:52, 12 July 2023

PR


Online

  • Facebook
  • Twitter
  • Pinterest
  • etc.

Networking






Public speaking

Online



Inbound marketing


  • Inbound.org - We're a community of inbound marketers. Share and discuss the best content and new marketing ideas, find interesting events and jobs, build your professional profile and become a better marketer together.



See also Search#SEM/SEO



Facebook


  • Business Manager - Manage your advert accounts, Pages, apps and the people who work on them




Bespoke

Stationery

Business cards


(UK)
Bleed size: 91 × 61 mm (3.58 × 2.40 in) - 6mm
Standard cut size: 85 × 55 mm (3.35 × 2.17 in)

(US)
Bleed size: 95.25 × 57.15 mm (3.75 × 2.25 in) (1⁄8 in bleeds)
Standard cut size: 89 × 51 mm (3.5 × 2 in)

Online;



Edinburgh;

  • Print Vision Ltd - print_vision aatt btconnect.com - 0131 661 8855
    • 100 for £18 (£15+vat), (£20+vat laminated)
    • 250 for £30 (£25+vat), (£37+vat laminated)
    • Double sided, double colour
    • PDF w/ 3mm bleed, 85*55, 99*55, 3min, press ready pdf, 300dpi CYMK

Letterheads

A4 - 210mm × 297mm

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