Marketing

PR

• How to write emails people actually want to read
• Email: The Easiest Way to Improve Retention

• What Startups Can Learn About PR and Crisis Management

• Human Intervention as a Competitive Advantage - But by removing all human contact, they’re making their app less valuable, so that they’ll never get big enough for it “how does it scale?” to matter.

Online

• Google Places
• Yelp
• Qype
• Yell
• Thompson Local

• Facebook
• Twitter
• Pinterest
• etc.

Networking

• http://samuelmullen.com/2012/08/the-introverts-networking-survival-guide/

• http://www.bgateway.com/events?search=Edinburgh

• Business Networking Scotland South & East

• Business Events Finder

• http://www.meetup.com/Edinburgh-Entrepeneurs-Coffee-Success-Club/

• http://steveblank.com/2013/08/12/how-to-get-meetings-with-people-too-busy-to-see-you/

• http://onethingnew.com/index.php/work/433-how-i-learned-to-work-a-room-and-you-can-too [1]

Public speaking

• speaking.io - Tips for Public Speaking [2]

Online

• Marketing your startup: What's on your checklist?

• http://orangethirty.github.com/marketing_bits/

• http://en.wikipedia.org/wiki/Marketing_collateral
• http://www.noisyzine.co.uk/resources/presspack.pdf

• https://en.wikipedia.org/wiki/Online_advertising

• http://en.wikipedia.org/wiki/Online_presence_management

• http://en.wikipedia.org/wiki/E-Marketing_Collateral

Inbound marketing

• https://en.wikipedia.org/wiki/Inbound_marketing

• Inbound.org - We're a community of inbound marketers. Share and discuss the best content and new marketing ideas, find interesting events and jobs, build your professional profile and become a better marketer together.

• Inbound Marketing IS the New SEO - Facts, Figures & Data

• http://www.peterjthomson.com/2011/06/how-to-choose-tagline-for-tech-startup.html

• Being a Developer Makes You Valuable. Learning How to Market Makes You Dangerous

• https://www.hubspot.com/inbound-marketing
• http://www.bizcommunity.com/Article/196/423/116990.html

See also Search#SEM/SEO

• A 50-Point Checklist For Creating The Ultimate Landing Page

• http://en.wikipedia.org/wiki/Creative_strategies_in_advertising

• http://priceonomics.com/the-content-marketing-handbook/ [3]

• https://moz.com/beginners-guide-to-content-marketing

• AboutUs - Give your facts, feedback, and opinions on websites, businesses, people, places, things, and more.
• FreeIndex - The FREE UK business directory
• IT Support Directory: Scotland | IT Donut

• http://www.slideshare.net/prezly/visual-guide-to-selling-software-as-a-service-by-prezly [4]

• https://peerfly.com/advertisers.php

• https://www.clickbank.com/

Google Ads

• https://www.google.co.uk/ads/

• https://www.google.co.uk/adwords/

• http://www.google.co.uk/grants/apply.html - grants for non-profir ads

Facebook

• https://www.facebook.com/business/

• Business Manager - Manage your advert accounts, Pages, apps and the people who work on them

• Business Manager Basics

• https://www.facebook.com/FacebookMarketingUK/posts/849177111848305 - Facebook advertising links

• YouTube: Genearting Seller Leads Using Facebook Advertising - creating an ad

• Lead Ads - get info from customers

• Dynamic Product Ads - selling items in ads
  • http://techcrunch.com/2015/10/12/facebook-commerce-updates/

• http://www.sketchdeck.com/blog/we-tested-48-facebook-ads-to-bust-6-marketing-myths/ [5]

Bespoke

• https://github.com/bespoke-surf/bespoke - Open Source Personalized Marketing Platform. Combining best parts of Mailchimp, Kalviyo's automation, Substack's newsletter and Typeform for surveys.

Stationery

Business cards

• http://en.wikipedia.org/wiki/Business_card

• https://medium.com/@matteoc/an-unexpected-social-trick-i-learned-running-out-of-business-cards-at-the-worst-time-ca57272286db [6]

(UK)
Bleed size: 91 × 61 mm (3.58 × 2.40 in) - 6mm
Standard cut size: 85 × 55 mm (3.35 × 2.17 in)

(US)
Bleed size: 95.25 × 57.15 mm (3.75 × 2.25 in) (1⁄8 in bleeds)
Standard cut size: 89 × 51 mm (3.5 × 2 in)

• Battle of the Business Cards - Vistaprint, moo, PsPring, PrintRunner, OvernightPrints

Online;

• http://uk.moo.com/partner/flickr-business-cards/
  • 50 for £10.99, 100 for £21.98
• http://www.vistaprint.co.uk/
  • Cheap price, cheap quality
• http://www.surfprint.com/ - 100 for £5
• http://www.puttyprint.co.uk/categories.php?cat=Business+Cards
• http://www.optimalprint.co.uk/business/business-cards

• https://www.banana-print.co.uk

Edinburgh;

• http://www.edinburghcopyshop.co.uk/
  • 250 for £30 (£40 d/s), 24 hours
• http://www.dupliquick.com/letterhead-business-card.php
  • 250 for £25, 1 day service - single sided, double is double price
• http://www.greenprint.co.uk/business-card.html
  • 250 for £32 (colour front) or £49 (colour both) no b/w offering
• http://www.mbe.co.uk/edinburghsouthbridge/order_print_online.aspx
  • £35/250 (300g) for colour and b/w, £40 for colour/colour, send away £68.36 (400g)
• http://www.printing.com/uk/business-cards
  • 250 from £35

• Print Vision Ltd - print_vision aatt btconnect.com - 0131 661 8855
  • 100 for £18 (£15+vat), (£20+vat laminated)
  • 250 for £30 (£25+vat), (£37+vat laminated)
  • Double sided, double colour
  • PDF w/ 3mm bleed, 85*55, 99*55, 3min, press ready pdf, 300dpi CYMK

• http://bizcardmaker.com/

Letterheads

• https://en.wikipedia.org/wiki/Letterhead

• https://en.wikipedia.org/wiki/Compliments_slip

A4 - 210mm × 297mm

• http://www.letterheady.com/

• Companies Administration, Objections and Directions FAQs - What details are required on a company's letterhead? The full company name, registered number, registered office address and place of registration (e.g. registered in England and Wales) must be shown on all business letters, order forms and websites.
• http://www.startups.co.uk/letterhead-legal-requirements.html
• http://www.castleprint.co.uk/legal_requirements1.html

• http://www.creativebloq.com/graphic-design/letterheads-tips-11121378

• https://help.libreoffice.org/Common/Letter_Wizard_-_Letterhead_layout