Beltane2013

Define project brand

Feel/spirit:

Colour palette:

Logo:

Font style for headings (site, area, page, block title), paragraphs, navigation, etc.:

Vertical rhythm baseline (proportions for font-size and line-height):

Texture and background:

Header:

Slogan:

What are the primary areas of the site?

What info to display for each area audience?

What content needs written?

Create sitemap outline of pages / addresses

Layouts for areas and pages

Wireframe layout for mobile first and desktop (and then tablet)

How can the project brand differ yet retain continuity in each area?