Beltane2013

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Define project brand style

Feel/spirit:

Colour palette:

  • #E4741F (main orange) links
  • #FF5300 (brighter orange) all links on hover
  • #FAEB99 (sweet corn) body text
  • #FFFFFF (white) site title, active navigation link
  • #000000 (black) page background
  • #1D1D1D (body) background
  1. FDF6F1 - very light, based on main orange

Logo:

Beltane mandala in various styles. Webfont/SVG icon?

Font style for headings (site, area, page, block title), paragraphs, navigation, etc.:

"Lucida Sans","Lucida Sans Unicode",Verdana,Tahoma,Helvetica,Arial,sans-serif;

Vertical rhythm baseline (proportions for font-size and line-height):

Texture and background:

Header:

Slogan:

UX+IA

What are the primary areas of the site?

What info to display for each area audience?

What content needs written?

Create sitemap outline of pages / addresses

Layouts for areas and pages

Wireframe layout for mobile first and desktop (and then tablet)

How can the project brand differ yet retain continuity in each area?