Beltane2013
Define project brand style
Feel/spirit:
Colour palette:
- #E4741F (main orange) links
- #FF5300 (brighter orange) all links on hover
- #FAEB99 (sweet corn) body text
- #FFFFFF (white) site title, active navigation link
- #000000 (black) page background
- #1D1D1D (body) background
- FDF6F1 - very light, based on main orange
Logo:
Beltane mandala in various styles. Webfont/SVG icon?
Font style for headings (site, area, page, block title), paragraphs, navigation, etc.:
"Lucida Sans","Lucida Sans Unicode",Verdana,Tahoma,Helvetica,Arial,sans-serif;
Vertical rhythm baseline (proportions for font-size and line-height):
Texture and background:
Header:
Slogan:
UX+IA
What are the primary areas of the site?
What info to display for each area audience?
What content needs written?
Create sitemap outline of pages / addresses
Layouts for areas and pages
Wireframe layout for mobile first and desktop (and then tablet)
How can the project brand differ yet retain continuity in each area?