Beltane2013
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Define project brand
Feel/spirit:
Colour palette:
- #E4741F - links
- #FF5300 - all links on hover
- #FFF - site title, active navigation link
- #FAEB99 - body text
- #000 - page background
- #1D1D1D - body background
Logo:
Beltane mandala in various styles
Font style for headings (site, area, page, block title), paragraphs, navigation, etc.:
"Lucida Sans","Lucida Sans Unicode",Verdana,Tahoma,Helvetica,Arial,sans-serif;
Vertical rhythm baseline (proportions for font-size and line-height):
Texture and background:
Header:
Slogan:
UX+IA
What are the primary areas of the site?
What info to display for each area audience?
What content needs written?
Create sitemap outline of pages / addresses
Layouts for areas and pages
Wireframe layout for mobile first and desktop (and then tablet)
How can the project brand differ yet retain continuity in each area?