Marketing

General

• Marketing your startup: What's on your checklist?

• http://orangethirty.github.com/marketing_bits/

• http://en.wikipedia.org/wiki/Marketing_collateral
• http://www.noisyzine.co.uk/resources/presspack.pdf

• https://en.wikipedia.org/wiki/Online_advertising

• http://en.wikipedia.org/wiki/Online_presence_management
• http://en.wikipedia.org/wiki/E-Marketing_Collateral

Inbound marketing

• https://en.wikipedia.org/wiki/Inbound_marketing

• - Inbound.org - We're a community of inbound marketers. Share and discuss the best content and new marketing ideas, find interesting events and jobs, build your professional profile and become a better marketer together.

• Inbound Marketing IS the New SEO - Facts, Figures & Data

• http://www.peterjthomson.com/2011/06/how-to-choose-tagline-for-tech-startup.html

• Being a Developer Makes You Valuable. Learning How to Market Makes You Dangerous

• https://www.hubspot.com/inbound-marketing
• http://www.bizcommunity.com/Article/196/423/116990.html

Networking

• http://samuelmullen.com/2012/08/the-introverts-networking-survival-guide/

Pitch

• https://en.wikipedia.org/wiki/Elevator_pitch

• If you can’t explain what you do in one paragraph, you’ve got a problem

• http://www.forbes.com/sites/quora/2013/10/23/what-should-be-in-a-pitch-deck/
• http://www.pitchenvy.com/
• http://bestpitchdecks.com/
• https://news.ycombinator.com/item?id=6931130

• http://www.aaronkharris.com/advice-on-pitching [1]
• Finding Your Voice With the Media: How to Pitch a Journalist
• https://www.dotdotdot.me/Luke-Meyer/Pitch-Your-Thing-To-Journalists---PR-101

• http://www.sketchdeck.com/blog/what-we-learned-from-designing-200-pitch-decks [2]

Online

• A 50-Point Checklist For Creating The Ultimate Landing Page

• http://en.wikipedia.org/wiki/Creative_strategies_in_advertising

• AboutUs - Give your facts, feedback, and opinions on websites, businesses, people, places, things, and more.
• FreeIndex - The FREE UK business directory
• IT Support Directory: Scotland | IT Donut

• http://www.slideshare.net/prezly/visual-guide-to-selling-software-as-a-service-by-prezly [3]

• https://peerfly.com/advertisers.php

• https://www.clickbank.com/

Business cards

• http://en.wikipedia.org/wiki/Business_card

(UK)
Bleed size: 91 × 61 mm (3.58 × 2.40 in) - 6mm
Standard cut size: 85 × 55 mm (3.35 × 2.17 in)

(US)
Bleed size: 95.25 × 57.15 mm (3.75 × 2.25 in) (1⁄8 in bleeds)
Standard cut size: 89 × 51 mm (3.5 × 2 in)

• Battle of the Business Cards - Vistaprint, moo, PsPring, PrintRunner, OvernightPrints

Online;

• http://uk.moo.com/partner/flickr-business-cards/
  • 50 for £10.99, 100 for £21.98
• http://www.vistaprint.co.uk/
  • Cheap price, cheap quality
• http://www.surfprint.com/ - 100 for £5
• http://www.puttyprint.co.uk/categories.php?cat=Business+Cards
• http://www.optimalprint.co.uk/business/business-cards

Edinburgh;

• http://www.edinburghcopyshop.co.uk/
  • 250 for £30 (£40 d/s), 24 hours
• http://www.dupliquick.com/letterhead-business-card.php
  • 250 for £25, 1 day service - single sided, double is double price
• http://www.greenprint.co.uk/business-card.html
  • 250 for £32 (colour front) or £49 (colour both) no b/w offering
• http://www.mbe.co.uk/edinburghsouthbridge/order_print_online.aspx
  • £35/250 (300g) for colour and b/w, £40 for colour/colour, send away £68.36 (400g)
• http://www.printing.com/uk/business-cards
  • 250 from £35

• Print Vision Ltd - print_vision aatt btconnect.com - 0131 661 8855
  • 100 for £18 (£15+vat), (£20+vat laminated)
  • 250 for £30 (£25+vat), (£37+vat laminated)
  • Double sided, double colour
  • PDF w/ 3mm bleed, 85*55, 99*55, 3min, press ready pdf, 300dpi CYMK

• http://bizcardmaker.com/

Letterheads

• https://en.wikipedia.org/wiki/Letterhead
• https://en.wikipedia.org/wiki/Compliments_slip

A4 - 210mm × 297mm

• http://www.letterheady.com/

• Companies Administration, Objections and Directions FAQs - What details are required on a company's letterhead? The full company name, registered number, registered office address and place of registration (e.g. registered in England and Wales) must be shown on all business letters, order forms and websites.
• http://www.startups.co.uk/letterhead-legal-requirements.html
• http://www.castleprint.co.uk/legal_requirements1.html

• http://www.creativebloq.com/graphic-design/letterheads-tips-11121378

• https://help.libreoffice.org/Common/Letter_Wizard_-_Letterhead_layout

Public speaking

• speaking.io - Tips for Public Speaking [4]

PR

• Human Intervention as a Competitive Advantage - But by removing all human contact, they’re making their app less valuable, so that they’ll never get big enough for it “how does it scale?” to matter.

• How to write emails people actually want to read
• Email: The Easiest Way to Improve Retention

• What Startups Can Learn About PR and Crisis Management