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Milk
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Basic list
Size of site and budget
General aesthetic - open q.
Areas of website - closed, etc.
Content and voice
Aesthetic specifics
Colorscheme
Typography
Social
Deadline?
Estimation
http://civicactions.com/estimating-worksheet
http://london2011.drupal.org/bofsession/drupal-estimating-techniques
http://www.lullabot.com/articles/art-estimation
http://www.mountaingoatsoftware.com/books/1-agile-estimating-and-planning
http://dev.nodeone.se/node/561
http://www.alistapart.com/articles/pricing-strategy-for-creatives/
http://coding.abel.nu/2012/06/programmer-time-translation-table/
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